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Head of Commercial (Sales & Marketing)

Stransact Chartered Accountants | Lagos, Nigeria

Full-time Posted today 0 views

About the Role

Stransact Talent Vault, on behalf of our client, a fast-growing Nigerian beverage manufacturer, is seeking a dynamic and experienced Head of Commercial (Sales & Marketing). This executive role sits at the heart of an ambitious corporate transformation, helping transition a founder-run business into a robust institution capable of public-market scrutiny. Reporting to the General Manager, you will own the entire revenue line across a diverse product portfolio including water, soft beverages, and spirits, ensuring all growth is achieved strictly within regulatory frameworks.

Key Responsibilities
  • Drive end-to-end revenue generation, sales strategy, route-to-market optimization, and pricing governance.
  • Manage brand health and expand the distributor network across Nigeria.
  • Lead, mentor, and oversee high-performing field sales and marketing teams.
  • Ensure compliance with all industry and regulatory standards, particularly within the alcoholic beverage category.
  • Spearhead successful product launches and market penetration initiatives.

Qualifications
  • B.Sc. in Business, Marketing, Economics, or a related field.
  • Minimum of 7 years of proven experience in FMCG sales and marketing.
  • At least 3 years of experience managing field sales teams.
  • Demonstrated track record of revenue delivery and distributor network development.
  • Prior experience in the beverage or alcohol channel is a strong competitive advantage.

Benefits
  • Competitive executive compensation package.
  • Opportunity to shape the strategic direction of a rapidly expanding brand.
  • Performance-based incentives and career growth opportunities.

Skills

Sales Strategy Route-to-Market Pricing Governance Distributor Management Brand Health FMCG Sales Team Leadership Regulatory Compliance
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