About the Role
We are seeking a dynamic and experienced Head, Digital Marketing to join our leading financial institution in Nigeria. In this pivotal role, you will lead the bank's comprehensive digital marketing strategy, driving brand visibility, customer acquisition, engagement, and sustainable business growth through innovative digital channels, targeted campaigns, and data-driven marketing initiatives.
Key Responsibilities- Develop and execute the bank's digital marketing strategy aligned with overarching business objectives.
- Lead high-impact digital campaigns across social media, search engines, email, and web platforms.
- Drive customer acquisition, retention, and conversion rates to maximize digital ROI.
- Protect and strengthen the bank's online reputation and brand visibility.
- Oversee content strategy and digital communications across all relevant touchpoints.
- Analyze campaign performance metrics, traffic insights, and conversion data to optimize marketing efforts.
- Collaborate cross-functionally with Product and Business Development teams to accelerate product adoption.
- Lead, mentor, and develop a high-performing digital marketing team.
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum of 7 years of relevant experience, with at least 3 years in a senior or managerial digital marketing role.
- Prior experience in banking, fintech, microfinance, or the broader financial services sector is highly advantageous.
- Proven expertise in SEO/SEM, online advertising, content strategy, and marketing analytics.
- Possession of relevant professional certifications in digital marketing or a Master's degree will be an added advantage.
- Competitive remuneration package with performance-based incentives.
- Exceptional leadership and career advancement opportunities.
- Collaborative, dynamic, and innovation-driven work environment.
- Opportunity to shape the future of digital banking and financial inclusion in Nigeria.