About the Role
Damolak Technologies Ltd is a dynamic, innovative tech company committed to fostering a collaborative and supportive work environment where professionals can thrive. We are looking for a results-driven Growth Marketing Manager to take ownership of our growth strategy and scale our student acquisition model.
Key Responsibilities- Drive website and conversion rate optimisation (CRO) through A/B testing and targeted landing page design.
- Plan, execute, and scale performance marketing campaigns across Meta, Google Search, YouTube, and LinkedIn Ads.
- Build and optimise marketing automation, email sequences, CRM workflows, and WhatsApp marketing journeys.
- Promote webinars, masterclasses, and industry events to boost attendee-to-enrolment conversions.
- Manage advertising budgets to maximise return on ad spend (ROAS) and lower cost per acquisition.
- Track, analyse, and report on key metrics including web traffic, lead generation, consultation bookings, and revenue attribution.
- Minimum of 3 years of proven experience in growth marketing, performance marketing, or demand generation.
- Hands-on expertise managing Meta Ads, Google Ads, and high-converting marketing funnels.
- Strong analytical skills with proficiency in Google Analytics, Tag Manager, and conversion optimisation tools.
- Prior experience in EdTech, online education, professional training, or SaaS growth is a strong advantage.
- Excellent written, verbal, and independent problem-solving abilities.
- Direct collaboration with the executive leadership team with significant impact on business scale.
- Competitive remuneration package with performance-based incentives.
- Vibrant and supportive tech work environment fostering continuous professional development.