About the Role
HerVest is a social enterprise providing financial inclusion for women through a Gender Lens Investment approach. We are committed to improving women's lives through greater access to and use of financial services. We are looking for a data-driven Growth Marketer to join our team in Nigeria and scale our user acquisition.
In this technical growth role, you will own paid social, SEO, and app store optimization as our core acquisition levers. You will work directly with pixels, tracking infrastructure, and attribution systems to ensure every campaign drives actual funded accounts, not just vanity metrics like clicks and sign-ups.
Key Responsibilities- Plan, launch, and optimize paid social campaigns across Meta, TikTok, and X focused on First Time Deposits.
- Set up and maintain technical tracking stacks including pixels, SDKs, event tracking, and Meta Conversion API.
- Manage performance against key acquisition metrics including CAC, ROAS, CPI, and cost-per-FTD.
- Execute technical and on-page SEO strategies in collaboration with the engineering team.
- Own App Store Optimization on Apple App Store and Google Play to drive high-quality, funding-ready users.
- Build robust attribution and reporting systems to identify and resolve funnel drop-off points.
- Conduct structured creative, landing page, and onboarding tests to improve conversion rates.
- 2 to 3 years of hands-on experience running paid social and SEO for tech or e-commerce companies.
- Deep technical expertise with tracking pixels, Google Tag Manager, UTM architecture, and server-side conversion tracking.
- Proven track record of optimizing acquisition funnels toward monetary activation events.
- Strong proficiency in Meta Ads Manager, TikTok Ads, and Google Ads.
- Working knowledge of SEO tools like SEMrush or Ahrefs and analytics platforms like GA4.
- Exceptional cross-functional communication skills with the ability to partner with product, design, and engineering.
- Competitive salary with performance incentives.
- Opportunity to work with a mission-driven social enterprise empowering African women.
- Collaborative and innovative work environment with a talented team.
- Flexible working arrangements.