About the Role
HerVest is a pioneering social enterprise dedicated to providing inclusive financial services for African women through a Gender Lens Investment approach. We are looking for an ambitious and creative Growth Marketer to take ownership of our organic social channels, building vibrant communities and driving user acquisition across Nigeria.
Key Responsibilities- Develop and execute high-impact organic social media strategies aligned with company growth goals across Instagram, TikTok, LinkedIn, X, and Facebook.
- Plan, produce, and repurpose engaging multimedia content and storytelling campaigns that resonate with our target audience.
- Drive organic customer acquisition, lead generation, and measurable website traffic.
- Manage creator, influencer, and ambassador partnerships to successfully amplify brand reach.
- Collaborate cross-functionally with Product, Design, Sales, and Customer Success teams.
- Monitor algorithms, emerging trends, and competitor activities to maintain brand relevance.
- Track, analyze, and report on key performance metrics to continuously optimize content formats and campaign ROI.
- Minimum of 2 years of proven experience in growth marketing, digital marketing, or social media management.
- Compulsory prior experience working in the fintech or digital financial services sector.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Exceptional copywriting, content planning, and storytelling capabilities.
- Deep understanding of social media algorithms, platform best practices, and analytics tools.
- Strong analytical mindset with a track record of scaling brands organically.
- Competitive salary with performance-based incentives.
- Opportunity to work with a mission-driven team empowering women economically.
- Dynamic, collaborative, and fast-paced startup work environment.
- Continuous professional development and career growth opportunities.