About the Role
Bervidson Group is a leading Retail and Brand Consultancy, Training, and Development Group, and the convener of The Retail Leaders Conference. We work with local and international partners to deliver best-in-class solutions to discerning companies across West Africa, and we are currently looking for a dynamic Digital Marketing Manager to elevate our online presence and drive measurable business growth.
Key Responsibilities- Develop and execute integrated digital marketing strategies, annual plans, and budgets aligned with corporate goals.
- Plan, optimize, and manage high-performing paid advertising campaigns across Google, Meta, TikTok, and LinkedIn to maximize ROAS.
- Lead comprehensive social media management, content creation, influencer partnerships, and community engagement.
- Drive e-commerce growth, lead generation, website traffic, and omnichannel marketing campaigns in collaboration with sales teams.
- Implement robust SEO strategies, email marketing campaigns, and CRM initiatives to improve organic visibility and customer retention.
- Track, analyze, and report on key performance metrics and KPIs, providing actionable insights to management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum of 5 years of proven digital marketing experience, with at least 2 years in a managerial or leadership role.
- Strong hands-on knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO, and marketing automation tools.
- Prior experience in retail, luxury, FMCG, or consumer-focused industries is a distinct advantage.
- Exceptional analytical, strategic thinking, communication, and project management abilities.
- Competitive salary and performance-based incentives.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment with industry leaders.