Group Brand & Marketing and Communication Manager

Canarypointcs | Lagos, Nigeria

Full-Time Posted 3 weeks ago 38 views

About the Role

Canary Point Corporate Services Ltd. (CPCSL) is a dynamic financial services holding company encompassing diverse industry leaders such as Sebastian BDC, Assets Microfinance Bank, Nairagram, and Instant Cash. We are looking for an experienced Group Brand & Marketing and Communication Manager to lead brand governance, strategic communications, and integrated marketing initiatives across our vibrant network of subsidiaries. In this high-impact executive role, you will shape our corporate identity, enhance stakeholder engagement, and drive comprehensive marketing strategies that align with our overarching business objectives and strengthen our market dominance within the Nigerian financial sector.

Key Responsibilities
  • Drive robust brand governance initiatives and ensure strict compliance with approved brand guidelines across the Group and its diverse subsidiaries.
  • Develop and manage high-level corporate communications, messaging frameworks, and stakeholder engagement materials aligned with strategic goals.
  • Manage comprehensive digital marketing channels, including corporate websites, social media platforms, and targeted email communications to boost visibility.
  • Oversee marketing budgets, ROI measurement, and spend governance to ensure optimal resource allocation and efficiency.
  • Coordinate cross-functional marketing and communication projects across subsidiaries to guarantee consistency and timely execution.
  • Manage proactive reputation management activities and stakeholder communications to cement the Group's positive corporate image.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field; an MBA or postgraduate qualification is an advantage.
  • Minimum of 10 to 15 years of progressive experience in marketing, communications, brand management, or digital marketing.
  • Demonstrated expertise managing brand standards and multi-unit marketing initiatives within a complex corporate structure.
  • Prior working experience within financial services, investment firms, holding companies, or other highly regulated industries.
  • Exceptional leadership, project management, and cross-functional collaboration skills.
Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness coverage.
  • Opportunities for professional development and executive leadership growth.
  • Dynamic and collaborative work environment within a leading financial services group.

Skills

Brand Management Strategic Communications Digital Marketing Corporate Communications Stakeholder Engagement Budget Management Reputation Management Financial Services Marketing
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