About the Role
The Moment of Truth Talent Series is seeking a high-energy, results-oriented Event Marketing Manager to drive audience growth, brand visibility, and candidate conversion for our transformative training programs. In this exciting hybrid role based in Nigeria, you will lead our end-to-end event strategy—from organizing high-impact preview sessions and founder masterclasses to running integrated marketing campaigns that attract and empower underrepresented entrepreneurs, disabled innovators, and student founders.
Key Responsibilities- Plan, budget, and execute high-impact preview sessions, founder masterclasses, workshops, and networking mixers designed to showcase training outcomes.
- Oversee end-to-end event production, including venue sourcing, audio-visual setup, vendor management, branding assets, and guest flow.
- Host and moderate virtual webinars, info sessions, and live streams for hybrid audience engagement.
- Design and deploy integrated multi-channel marketing campaigns across email, social media ads, founder communities, and PR to drive event registration.
- Collaborate with the content team to produce high-converting landing pages, promotional copy, and founder spotlight videos.
- Implement event lead-capture systems and manage post-event follow-up sequences to convert attendees into enrolled program participants.
- Track and report key performance metrics including cost-per-lead, turnout rates, conversion rates, and return on event spend.
- Possess 3 to 5 years of proven experience in event marketing, campaign management, or growth marketing within the Nigerian tech hub, accelerator, or corporate training space.
- Demonstrate a strong track record of organizing physical events for 50 to 300+ attendees alongside high-converting virtual masterclasses.
- Familiarity with digital marketing platforms such as Meta Ads Manager, Mailchimp, Klaviyo, Zoom Webinars, and CRMs like HubSpot or Zoho.
- Exceptional event vendor management, budget control, and high-pressure operational problem-solving skills.
- Strong persuasive copywriting abilities combined with public presentation and hosting confidence.
- Competitive gross monthly base salary of N300,000 with performance-linked conversion bonuses.
- Transport and fuel stipends for event venue visits alongside necessary communication allowances.
- Quarterly performance bonuses tied to lead conversion targets, attendance rates, and paid cohort enrollments.
- Flexible hybrid work schedule structured around event execution calendars.