About the Role
PIM Travels is your trusted partner in reaching new heights with your travel goals. Our mission is to bring the luxury of the skies within reach, making travel accessible and effortless. We are currently looking for a creative, strategic, and results-driven Digital Marketing Specialist to join our growing team and accelerate our market presence in the travel and tourism industry.
Key Responsibilities- Develop and execute monthly digital marketing strategies, campaigns, and promotional schedules for travel packages and events.
- Manage PIM Travels' social media platforms including Instagram, Facebook, TikTok, and LinkedIn with a structured content calendar.
- Design, launch, and manage high-converting paid advertising campaigns across Meta, Google, and other relevant digital channels.
- Drive quality lead generation, optimize landing pages, and monitor key metrics such as CPL, CAC, ROAS, and conversion rates.
- Collaborate with the Creative Designer to produce engaging marketing creatives, basic video edits, and impactful copywriting.
- Support SEO initiatives, website traffic growth, email marketing, WhatsApp campaigns, and customer remarketing efforts.
- Track the complete customer journey from lead generation to final conversion while partnering closely with Sales and Customer Service.
- Analyze campaign performance data and prepare comprehensive weekly and monthly digital marketing reports.
- Bachelor's degree or HND in Marketing, Communications, Business, Digital Marketing, or a related discipline.
- 2 to 4 years of proven hands-on experience in digital marketing, social media management, and performance campaigns.
- Practical expertise in utilizing Meta Ads Manager, Google Ads, Google Analytics, and SEO best practices.
- Familiarity with content creation tools such as Canva and CapCut, alongside strong copywriting skills.
- Strong analytical mindset with the ability to interpret data and deliver actionable insights for growth.
- Prior experience in the travel, tourism, hospitality, e-commerce, or a fast-paced sales-driven industry is a distinct advantage.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and career advancement in the travel sector.
- Dynamic, collaborative, and supportive work environment.
- Staff travel perks and exclusive discounts on company services.