About the Role
HR-on-Wheels is the premier one-stop shop for all HR needs of startups and SMEs. We understand the importance of laying the right foundation for people strategy, tailoring our offerings to cater to the bespoke needs of growing organisations. We are currently seeking a dynamic and results-driven Digital Marketing Specialist to join our team in driving online growth and brand visibility.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies across relevant online channels to support business objectives.
- Manage end-to-end digital campaigns across social media, email marketing platforms, and other digital touchpoints.
- Support lead generation, customer acquisition, and conversion initiatives to maximize return on investment.
- Develop and coordinate email marketing campaigns and targeted digital communications for various audience segments.
- Monitor website traffic, social media engagement, email metrics, and overall campaign performance.
- Analyse marketing data and provide actionable insights to continuously improve campaign effectiveness.
- Conduct thorough market, audience, and competitor research to identify emerging growth opportunities in the Nigerian market.
- Support content marketing initiatives and collaborate closely with creative teams to produce compelling digital assets.
- Track leads, conversions, campaign results, and key performance indicators to report on marketing success.
- Bachelor Degree or HND in Marketing, Business Administration, Communications, or a related field.
- 2 to 4 years of proven professional experience in digital marketing or a closely related role.
- Strong understanding of social media management, email marketing, content marketing, and lead generation strategies.
- Demonstrated understanding of digital funnels and customer journey mapping.
- Hands-on experience with popular digital marketing and web analytics tools.
- Strong analytical, written communication, and organisational skills.
- Proven ability to manage multiple campaigns simultaneously and meet strict deadlines.
- Results-driven, proactive, and commercially minded professional.
- Competitive salary and performance-based incentives.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment within a growing HR technology ecosystem.
- Flexible working arrangements supporting a healthy work-life balance.