About the Role
Robeck Locks Ltd has been a trusted name in stylish, durable, and affordable hardware since 2001, specializing in quality door locksets, furniture handles, hinges, and kitchen accessories for homes and construction projects across Lagos.
Key Responsibilities- Develop and execute digital marketing campaigns targeting carpenters, interior designers, contractors, and homeowners.
- Set up, manage, and optimize paid advertising campaigns on Facebook, Instagram, and other relevant platforms.
- Create persuasive product adverts, captions, engaging graphics, and short videos showcasing product features.
- Manage social media pages and maintain a consistent, results-driven content calendar.
- Leverage WhatsApp Business and digital channels to nurture leads, answer enquiries, and drive repeat purchases.
- Collaborate with sales and inventory teams to align promotions with current stock and pricing.
- Track leads, analyze campaign performance, and continually test audiences and offers to maximize return on ad spend.
- Minimum of an OND in Marketing, Mass Communication, Business Administration, or a related field.
- At least 2 to 3 years of hands-on digital marketing and social media management experience.
- Proven expertise in Meta Ads Manager, audience targeting, and campaign optimization.
- Strong copywriting and content creation skills, proficient in Canva and basic video editing tools.
- Analytical mindset with the ability to translate campaign data into actionable sales improvements.
- Prior experience with Google Ads, TikTok Ads, or marketing physical hardware products is a strong advantage.
- Competitive salary with performance-based bonuses.
- Opportunity to grow within an established and expanding hardware retail brand in Lagos.