About the Role
eDokita Health is a pioneering health tech organization committed to helping people make informed health choices and live vibrant lives through accessible medical information and consultations. We provide comprehensive healthcare solutions including telemedicine services, mobile clinics, home care, corporate wellness, health outreaches, and ambulance services. We are currently looking for a strategic, analytical, and results-driven Digital Marketing & Online Growth Manager to spearhead our online visibility, customer acquisition, and overall business expansion.
As our Digital Marketing & Online Growth Manager, you will understand that true marketing goes beyond vanity metrics like likes and views. You will be responsible for transforming online visibility into quality enquiries, turning enquiries into service bookings, and ultimately driving revenue. You will work closely with our team to scale our health tech solutions across Nigeria.
Key Responsibilities- Develop, execute, and refine comprehensive digital marketing strategies tailored to the Nigerian health tech market.
- Plan, manage, and optimize high-converting paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms.
- Design and implement robust lead generation and customer acquisition funnels.
- Manage marketing budgets efficiently, ensuring optimal return on investment (ROI) across all channels.
- Monitor campaign performance, analyze web traffic and SEO data, and prepare insightful marketing reports.
- Execute targeted email and WhatsApp marketing campaigns to engage existing and prospective patients.
- Collaborate with the Social Media Manager to maximize content reach and amplify marketing results.
- Track leads seamlessly from initial inquiry through to medical consultation, booking, and final conversion.
- Proven professional experience in digital marketing, growth management, or demand generation.
- Strong, hands-on knowledge of Meta Ads, Google Ads, and TikTok Ads management.
- Demonstrated success in driving lead generation and conversion rate optimization.
- Solid understanding of SEO, web analytics, and modern digital marketing tools.
- Exceptional analytical, strategic thinking, and problem-solving abilities.
- Excellent written and verbal communication skills with a strong knack for performance reporting.
- Must provide verifiable evidence of previous successful campaigns, measurable results, or a professional portfolio.
- Prior experience in healthcare, wellness, or service-based digital marketing is a distinct advantage.
- Competitive salary package with performance-based bonuses.
- Opportunity to shape the digital footprint of a fast-growing African health tech leader.
- Collaborative, dynamic, and health-conscious work environment.
- Continuous professional development and career advancement opportunities.