About the Role
Octoplus Marketing, a premier marketing consultancy and business solutions firm, is looking for a dynamic and creative Digital Strategist – Team Lead to join our growing team in Nigeria. In this role, you will shape the digital footprint of diverse brands by crafting cutting-edge marketing strategies, overseeing high-impact campaigns, and leading a talented group of professionals to achieve measurable results.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with client business objectives.
- Lead, mentor, and inspire a cross-functional team of content creators, social media managers, and paid media specialists.
- Oversee end-to-end digital campaigns across SEO, SEM, social media, email marketing, and programmatic channels.
- Drive performance marketing efforts by analyzing campaign metrics, optimizing ROI, and generating detailed reports for stakeholders.
- Conduct thorough market research and competitor analysis to identify emerging digital trends and consumer behaviors.
- Collaborate closely with creative and account management teams to ensure brand consistency and seamless campaign execution.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4 to 6 years of proven experience in digital strategy and campaign management within a fast-paced agency environment.
- Demonstrated success in leading teams and managing multiple client accounts simultaneously.
- Deep expertise in SEO, PPC, social media marketing, Google Analytics, and marketing automation tools.
- Exceptional leadership, communication, and project management skills.
- Strong analytical mindset with the ability to translate data insights into actionable strategies.
- Competitive salary with performance-based incentives.
- Health insurance coverage and wellness benefits.
- Opportunities for continuous professional development and certifications.
- A collaborative, innovative, and vibrant work culture that values creativity and impact.