About the Role
Doviana College of Education, an approved private tertiary institution by the National Commission for Colleges of Education (NCCE) based in Gboko, Benue State, is looking for a dynamic Digital Marketing Officer to spearhead our online student recruitment and brand visibility. In this role, you will leverage digital channels to attract, engage, and convert prospective students into enrolled candidates, playing a vital part in our mission to produce well-motivated, highly disciplined educators.
Key Responsibilities- Plan and execute high-converting digital ad campaigns (Meta, Google) to drive student applications for each admission session.
- Manage the college website, admissions portal, and active social media channels (Facebook, Instagram, TikTok, X, WhatsApp).
- Create engaging multimedia content including videos, graphics, student testimonials, and admission guides.
- Respond promptly to admission inquiries, build prospective student databases, and nurture leads through strategic broadcasts and follow-ups.
- Track key metrics such as inquiry-to-enrollment conversion rates, ad spend, and cost per admission.
- Collaborate with academic departments and support digital accreditation preparations while ensuring strict compliance with NCCE and JAMB guidelines.
- HND or BSc in Mass Communication, Marketing, Computer Science, Education, or a related field.
- Minimum of 2 years of proven experience in digital marketing, social media management, or student admissions, preferably within the education sector.
- Proficiency in Meta Ads Manager, Google Ads, SEO fundamentals, and website CMS platforms like WordPress.
- Strong command of content creation tools including Canva, CapCut, and Photoshop.
- Exceptional written and verbal communication skills in English, with a target-oriented and data-driven mindset.
- Familiarity with NCCE admission requirements and JAMB processes is a distinct advantage.
- Competitive salary package commensurate with experience.
- Opportunities for professional development in educational marketing and institutional administration.
- A collaborative and purpose-driven work environment in Gboko, Benue State.
- Direct impact on shaping the future of education in Nigeria by recruiting top-tier teaching talent.