About the Role
emPawa Africa is a premier label services company dedicated to empowering the next generation of African music entrepreneurs with distribution, publishing administration, and marketing. We are seeking a creative and analytical Digital Marketing Intern to support our marketing team in executing high-impact paid social media campaigns across major digital platforms.
Key Responsibilities- Assist in setting up, launching, and managing paid media campaigns on Meta, TikTok, and Snapchat Ads Managers.
- Collaborate with creative teams to optimize short-form video assets, spark ads, and story formats tailored to platform trends.
- Research and build precise target audiences utilizing custom audiences, lookalikes, interest targeting, and pixel tracking.
- Monitor active ad accounts daily to track performance, optimize pacing, evaluate cost metrics, and adjust targeting.
- Track key performance indicators and compile comprehensive weekly and post-campaign performance reports.
- Manage daily ad spend to ensure compliance with allocated budgets and assist with billing and invoice processing.
- Familiarity with Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager interfaces.
- A strong data-driven mindset with comfort handling marketing metrics such as CPM, CPC, CTR, CPA, and ROAS.
- Deep passion for African music, culture, current trends, and digital consumption habits.
- High attention to detail and strong organizational skills to manage multiple budgets and creative assets simultaneously.
- Technical aptitude regarding ad pixels, UTM parameters, smart links, and basic creative tools like Canva or CapCut.
- Gain hands-on digital marketing experience working with top-tier African music artists and independent labels.
- Work in a dynamic, fast-paced, and collaborative environment within the thriving African music industry.
- Receive mentorship from experienced marketing professionals to accelerate your career growth.