About the Role
Dame Chops and Events is a leading provider of affordable, high-quality double-padded ovens and mixers, delivering nationwide from our base in Alimosho Bus Stop, Ipaja, Lagos. We are looking for an ambitious and results-driven Digital Marketing Executive to spearhead our online growth, enhance brand visibility, and connect with culinary enthusiasts and baking businesses across Nigeria.
Key Responsibilities- Build and execute our comprehensive digital marketing roadmap to drive nationwide sales and brand awareness.
- Manage all digital marketing channels including social media, email newsletters, blogs, and the company website to ensure consistent brand messaging.
- Oversee social media accounts, creating engaging content and specific campaigns to maintain high levels of customer interaction and loyalty.
- Measure return on investment (ROI), track key performance indicators (KPIs), and manage the digital marketing budget effectively.
- Manage and improve online content utilizing SEO strategies and Google Analytics to drive organic traffic.
- Forecast sales performance trends, analyze market data, and act proactively to increase our market segment in the Nigerian e-commerce space.
- Liaise with sales and product teams to align strategies, enhance customer satisfaction, and monitor competitor activities to ensure our brand stands out.
- Stay up to date with the latest digital technology developments, online marketing tools, and industry best practices.
- HND or Bachelor's Degree in Marketing, Digital Technology, or a related field.
- Proven professional experience in digital marketing, campaign management, or a similar executive role.
- Demonstrable success in designing and executing effective digital marketing and lead-generation campaigns.
- Strong working knowledge of SEO/SEM, Google Analytics, CRM software, and current digital marketing channels.
- Excellent analytical, project management, and problem-solving skills.
- Strong written and verbal communication skills with the ability to manage teamwork and agency relationships.
- Competitive salary with performance-based bonuses and incentives.
- Opportunity to lead the digital strategy for a fast-growing retail and distribution brand in Nigeria.
- Dynamic, collaborative, and creative work environment with room for professional career advancement.