About the Role
FMR Agency delivers unique and creative solutions that exceed client expectations while strictly adhering to ethical public relations principles. We constantly look beyond standard business objectives to provide tailored, innovative strategies. We are currently seeking a dynamic and experienced Digital Marketing and E-commerce Manager to join our growing team in Nigeria and spearhead our online revenue generation.
Key Responsibilities- Develop and execute comprehensive digital marketing and e-commerce strategies to drive online sales and business expansion.
- Supervise, mentor, and coordinate the activities of the Social Media Officer, Website and E-commerce Officer, Content and Graphic Designer, and Customer Engagement Officer.
- Manage, scale, and optimize performance-driven digital advertising campaigns across relevant channels.
- Monitor and analyze website traffic, social media growth, and overall consumer engagement metrics.
- Oversee daily website and e-commerce operations, including seamless product updates, promotional rollouts, and optimized user experience.
- Design and implement robust strategies for lead generation, customer acquisition, retention, and loyalty.
- Leverage SEO best practices, email marketing, and social media to maximize brand visibility and conversions.
- Analyze complex digital marketing data to prepare insightful performance reports with actionable business recommendations.
- Collaborate closely with internal creative and customer engagement teams to ensure consistent, impactful brand communication.
- Stay ahead of emerging digital marketing trends, algorithm updates, tools, and technologies.
- Bachelor's degree or HND in Marketing, Computer Science, Business Administration, Mass Communication, or a related field.
- 3 to 5 years of proven, hands-on experience in digital marketing and e-commerce management.
- Proficiency in Meta Business Suite, Google Ads, WordPress or Shopify, Canva or Adobe Creative Suite, SEO tools, Google Analytics, and prominent email marketing platforms.
- Deep understanding of modern digital marketing frameworks, e-commerce ecosystems, lead generation funnels, and conversion rate optimization.
- Exceptional leadership, communication, analytical, and problem-solving abilities.
- Demonstrated capability to manage multiple projects simultaneously and thrive in a fast-paced agency environment.
- Professional certifications in Google Digital Marketing, Meta Digital Marketing, HubSpot, or Google Analytics will be a distinct advantage.
- Competitive salary package commensurate with experience and industry standards.
- Opportunities for professional development, continuous learning, and career advancement.
- A collaborative, creative, and dynamic work culture that values ethical practices and innovation.
- Health insurance and other performance-based incentives.