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Digital Marketing & Content Specialist

Medbury Healthcare Group | Lagos, Nigeria

Full-Time Posted today 4 views

About the Role

Medbury Healthcare is an integrated healthcare organization with interests and investments spanning the healthcare value chain. We are building an ecosystem that delivers superior healthcare solutions to Africa, and we are currently looking for a talented professional to help us fix healthcare on the continent. A reputable Wellness and Aesthetic Clinic within our network is seeking a creative, innovative, and results-driven Digital Marketing & Content Specialist to join its dynamic team in Nigeria.

Key Responsibilities
  • Create engaging, high-quality content tailored for social media, blogs, and other digital platforms to attract and retain clients.
  • Manage the clinic's social media pages actively, driving meaningful audience engagement and building a loyal community.
  • Plan and execute targeted digital marketing campaigns that effectively promote the clinic’s wellness and aesthetic services.
  • Collaborate with the broader team to align digital strategies with business goals and seasonal promotions.
  • Track, analyze, and report on campaign performance metrics using relevant tools to identify opportunities for improving online visibility and conversion rates.
  • Stay up to date with the latest digital marketing trends, particularly within the beauty, wellness, and healthcare sectors.

Qualifications
  • Proven professional experience in digital marketing, content creation, and comprehensive social media management.
  • Strong writing, editing, communication, and creative skills with an eye for aesthetic detail.
  • Proficiency in relevant digital marketing, analytics, and content creation tools such as graphic design software and social schedulers.
  • Prior working experience in the wellness, beauty, or healthcare industry will be considered a strong added advantage.
  • Ability to work independently and collaboratively in a fast-paced healthcare environment.

Benefits
  • Competitive salary package commensurate with experience.
  • Opportunities for professional growth and career development within an expanding healthcare ecosystem.
  • A collaborative, innovative, and supportive work culture that values creativity and results.
  • Staff discounts on wellness and aesthetic services.

Skills

Digital Marketing Content Creation Social Media Management Campaign Planning SEO Analytics Copywriting
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