About the Role
Carlson Hotel is looking for a results-driven Digital Marketer to lead our online presence and drive revenue through strategic digital marketing initiatives. This role is ideal for a creative and analytical marketer who understands the hospitality industry and knows how to convert online engagement into bookings.
As our Digital Marketer, you will be responsible for managing the hotel's website, social media platforms, online travel agency (OTA) listings, and overall digital brand presence. You will work closely with management to design campaigns that increase occupancy, enhance guest engagement, and strengthen our reputation across major booking and review platforms.
Key Responsibilities
- Optimize the hotel's website for mobile devices and search engines to increase direct, secure bookings
- Develop and execute engaging social media content across Instagram, Facebook, and TikTok, showcasing rooms, dining, and amenities
- Monitor and respond to guest reviews on TripAdvisor, Google, and Booking.com to protect and enhance the hotel's online reputation
- Design and implement promotional campaigns and packages to boost occupancy during off-peak periods
- Conduct competitor analysis, monitor industry trends, and identify high-value guest segments such as corporate travellers, weddings, and MICE clients
- Manage SEO and SEM strategies, including PPC advertising on Google, to improve organic visibility and attract potential guests
- Create and manage listings on multiple OTAs while optimizing existing accounts for maximum visibility and bookings
- Track campaign performance and provide regular reports with actionable insights
Qualifications
- Minimum of 3 years' experience in digital marketing, preferably within the hospitality industry
- Relevant tertiary qualification in Marketing, Communications, or a related field
- Strong understanding of SEO, SEM, and social media marketing tools
- Proven experience managing OTAs and online reputation platforms
- Excellent content creation, analytical, and communication skills
- Ability to work independently and meet performance targets
Benefits
- Competitive salary package
- Opportunity to work in a reputable and growing hospitality brand
- Professional growth and skill development opportunities
- Collaborative and supportive work environment