About the Role
Fina Trust Microfinance Bank is one of Nigeria's foremost microfinance institutions, committed to empowering individuals, retail businesses, and SMEs through innovative financial solutions and exceptional service delivery. As we continue to expand our digital footprint, we are looking for a results-driven Digital Marketer to transform our online channels into powerful engines for customer acquisition and revenue growth. The ideal candidate combines creative marketing expertise with a strong sales mindset to achieve measurable business results in the dynamic Nigerian financial sector.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to drive quality leads, customer acquisition, and product sales.
- Manage and grow the Bank's presence across major social media platforms including Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
- Plan, execute, and optimize paid digital advertising campaigns across Meta, Google, and other relevant networks.
- Create compelling, conversion-focused content promoting the Bank's loans, savings accounts, SME financing, and retail products.
- Track and manage digital leads, collaborating closely with the Sales and Branch teams to convert prospects into active customers.
- Drive website traffic, improve SEO performance, and optimize online enquiry funnels and digital conversions.
- Monitor digital performance metrics, analyze customer behavior, and evaluate campaign ROI.
- Generate regular analytical reports detailing leads, conversions, customer acquisition cost, and overall digital sales performance.
- Bachelor's Degree or HND in Marketing, Business Administration, Communications, or a related field.
- 5 to 10 years of proven experience in digital marketing, specifically within banking, microfinance, fintech, or financial services.
- Strong hands-on expertise in Meta Ads, Google Ads, SEO, and digital analytics tools.
- Exceptional content creation, copywriting, and visual communication skills.
- Strong commercial orientation with a demonstrated track record of turning digital visibility into revenue.
- In-depth understanding of the Nigerian financial products and microfinance sector is a distinct advantage.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement within Nigeria's fastest-growing microfinance bank.
- Comprehensive health insurance and wellness benefits.
- Dynamic, collaborative, and technology-driven work environment.