About the Role
Medbury Healthcare is an integrated healthcare organization with investments spanning the healthcare value chain, dedicated to delivering superior healthcare solutions across Africa. We are fixing healthcare in Africa, and we want you to join our dynamic team. We are currently looking for a creative, proactive, and versatile Digital Marketer to elevate our brand visibility. In this role, you will be responsible for developing captivating digital content, capturing compelling moments at company events, and managing our social media platforms to engage our audience effectively.
Key Responsibilities- Develop and execute engaging content strategies for social media and other digital channels.
- Capture high-quality photos and videos during company events, medical outreaches, activities, and internal campaigns.
- Edit multimedia assets into compelling social media content, including reels, short-form videos, and graphic designs.
- Create comprehensive content calendars and ensure consistent, strategic posting across all digital platforms.
- Write engaging captions, ad copy, and articles that align with the brand voice.
- Monitor current social media trends and proactively develop innovative content ideas relevant to the healthcare sector.
- Manage, monitor, and maintain the company's active social media presence across multiple platforms.
- Track social media performance metrics, analyze data, and provide actionable insights to improve reach and audience engagement.
- Collaborate closely with internal departments to identify compelling brand stories and activities worthy of digital spotlighting.
- Bachelor's degree or HND in Marketing, Communications, Mass Communication, Digital Marketing, or a related field.
- Minimum of 2 to 4 years of proven experience in digital marketing, content creation, or social media management.
- Demonstrated proficiency in photography and videography with a sharp eye for capturing engaging moments.
- Hands-on experience with content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
- Strong understanding of major social media platforms, algorithms, and emerging digital content trends.
- Excellent writing, verbal communication, and visual storytelling skills.
- Creative mindset, high level of initiative, and ability to work independently with minimal supervision.
- Prior experience creating digital content for corporate, healthcare, wellness, or lifestyle brands will be an added advantage.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and continuous learning within a progressive organization.
- Comprehensive health benefits and wellness support.
- A collaborative, dynamic, and impact-driven work environment where your ideas are valued.