About the Role
Pertinence Group is one of Africa’s most trusted entrepreneurially-minded companies, driven by technology and people with a strong global presence. We are looking for a creative and results-driven Digital Marketer to join our vibrant team in Egbeda, Alimosho, Lagos. In this role, you will turn ideas into compelling digital content, execute high-impact campaigns, grow our online communities, and contribute directly to our business growth across real estate and tech subsidiaries.
Key Responsibilities- Develop and execute comprehensive digital marketing campaigns across social media, email, WhatsApp, websites, and other relevant digital platforms.
- Create engaging content including social media posts, captions, graphics, videos, reels, and other digital marketing materials.
- Manage the company’s social media platforms and maintain a consistent content calendar and brand voice.
- Plan and execute paid advertising campaigns across platforms such as Meta, Google, and other relevant channels.
- Monitor campaign performance, analyze digital marketing data, and provide regular reports and actionable recommendations.
- Drive audience growth, engagement, leads, conversions, and other agreed digital marketing objectives.
- Conduct market, audience, and competitor research to identify trends, opportunities, and effective digital strategies.
- Collaborate with the Sales and Marketing teams to support product launches, events, and business objectives.
- Manage online communities and respond appropriately to comments, inquiries, and customer interactions.
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- 2 to 5 years of proven experience in digital marketing, social media management, or content creation.
- Practical knowledge of social media platforms and paid digital advertising.
- Proficiency with tools such as Meta Business Suite, Ads Manager, Canva, and Google Analytics.
- Strong communication, creativity, organization, and analytical skills.
- A portfolio of previous digital marketing or content work is a distinct advantage.
- Competitive salary package with performance incentives.
- Opportunities for professional growth and career advancement within a global group.
- Collaborative, innovative, and dynamic work environment.