Digital Communications & Content Manager

HBM Nigeria Plc (Formerly Lafarge) | Lagos, Nigeria

Full-Time Posted today 0 views

About the Role

HBM Nigeria Plc (Formerly Lafarge), a leader in innovative building solutions, is looking for a talented Digital Communications & Content Manager to oversee our digital media strategies, platforms, and content initiatives. In this role, you will shape our brand narrative, drive audience engagement, and manage internal and external communications to support our corporate and commercial objectives across Nigeria.

Key Responsibilities
  • Develop and execute comprehensive digital and social media strategies to enhance HBM Nigeria's brand visibility and market reach.
  • Manage end-to-end content creation, including website copy, social media posts, blogs, e-newsletters, and multimedia assets.
  • Position the company website as a primary marketing and informational tool while improving SEO and user traffic.
  • Collaborate with cross-functional teams, commercial units, and external creative agencies to ensure consistent brand messaging.
  • Monitor digital analytics, track campaign performance, and generate actionable insights to optimize online engagement.
  • Oversee the company's digital asset library, manage crisis communication procedures, and maintain robust stakeholder relations.
Qualifications
  • Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field; advanced degree is an advantage.
  • Minimum of 5 years of relevant professional experience, with at least 2 years focused on digital content planning and development.
  • Proven expertise in managing multi-channel social media platforms, websites, and digital analytics tools.
  • Strong proficiency in graphic design software, content management systems, and video production tools.
  • Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
  • Demonstrated ability to manage external agencies and collaborate effectively with cross-functional teams.
Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness programs.
  • Opportunities for continuous professional development and career advancement.
  • A collaborative and innovative work environment with a global industry leader.

Skills

Digital Strategy Content Management Social Media Marketing SEO Optimization Copywriting Graphic Design Vendor Management Data Analytics
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