About the Role
Woodgate Structure Limited, a leading Human Resource Management and Business Structuring Company built on a foundation of sincerity, professionalism, and integrity, is looking for a dynamic Creative and Strategy Lead. In this vital role, you will bridge the gap between analytical data and creative execution, designing high-performing digital campaigns that resonate with target audiences and deliver measurable business results across various platforms.
Key Responsibilities- Conduct comprehensive market research to study consumer behavior, audience demographics, and emerging industry trends.
- Translate complex metrics, data, and overarching business goals into clear, actionable creative briefs for designers, copywriters, and video editors.
- Lead campaign ideation sessions to brainstorm innovative, multi-channel advertising concepts tailored specifically for paid social and digital platforms.
- Monitor campaign performance closely, tracking key metrics such as click-through rates and return on ad spend to optimize live assets in real-time.
- Collaborate cross-functionally with media buyers, account managers, and creative directors to ensure total alignment with brand guidelines and revenue goals.
- Minimum of a Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven professional experience in creative strategy, digital marketing, or campaign management within a fast-paced environment.
- Strong analytical skills with the ability to interpret data and translate it into creative direction.
- Exceptional project management, communication, and interpersonal skills for cross-functional collaboration.
- Deep understanding of digital platforms, paid social media advertising, and performance metrics.
- Competitive salary package commensurate with industry standards and experience.
- Opportunities for professional growth and career advancement within a structured and reputable firm.
- Dynamic, collaborative, and inclusive work culture that values integrity and professionalism.
- Health insurance and other employee wellness benefits.