About the Role
1704 Avenue Limited is a leading design, print, and packaging company dedicated to delivering exceptional visual solutions and brand experiences. We are seeking a creative, results-driven, and innovative Content & Marketing Executive to join our vibrant team in Nigeria. In this role, you will play a pivotal part in shaping our brand voice, executing comprehensive marketing campaigns, and driving customer engagement across various digital and traditional channels. If you possess a passion for storytelling, a keen eye for design aesthetics, and a proven track record in marketing, we invite you to apply and grow with us.
Key Responsibilities- Develop, implement, and manage comprehensive digital marketing strategies to increase brand visibility and customer acquisition.
- Create high-quality, engaging, and SEO-optimized content for websites, social media platforms, email newsletters, and marketing collateral.
- Manage all social media channels, including content scheduling, community engagement, and performance analytics tracking.
- Collaborate closely with the design and production teams to ensure all marketing materials align with brand guidelines and campaign objectives.
- Conduct thorough market research and competitor analysis to identify emerging trends, consumer needs, and new growth opportunities.
- Plan and execute promotional campaigns, packaging showcases, and product launches to support sales objectives.
- Monitor, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) to optimize future strategies.
- Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
- Minimum of 2 to 3 years of proven experience in content creation, digital marketing, or a similar role, preferably within the creative, print, or packaging industry.
- Exceptional written and verbal communication skills with a strong portfolio of published content and successful campaigns.
- Proficiency in social media management tools, SEO best practices, and digital analytics platforms.
- Strong creative thinking, project management, and organizational abilities with meticulous attention to detail.
- Ability to work effectively in a fast-paced team environment and manage multiple projects simultaneously.
- Competitive salary package commensurate with experience and industry standards.
- Opportunities for professional growth, continuous learning, and career advancement within a creative industry.
- Dynamic, collaborative, and inclusive work environment that encourages innovation and new ideas.
- Health insurance and other employee wellness benefits.