About the Role
FrieslandCampina WAMCO Nigeria PLC, a leading multinational manufacturing company and affiliate of Royal FrieslandCampina, is seeking a talented and driven Consumer Insights Analyst to join our dynamic team in Lagos. In this pivotal role, you will transform complex consumer, market, and commercial data into strategic, actionable insights that directly fuel business growth and strengthen our data-driven culture across Nigeria.
Key Responsibilities- Lead the comprehensive consumer insights agenda by recommending research methodologies and managing strategic research projects.
- Analyze consumer, market, and commercial data to identify emerging trends, market opportunities, and potential risks.
- Partner cross-functionally with Marketing, Sales, Finance, and R&D teams to provide robust, data-driven decision support.
- Support growth-hacking and innovation initiatives, including Microbattles, to accelerate business growth and enhance customer value.
- Act as a trusted advisor to senior leadership, delivering impactful insights that influence high-level business strategies.
- Define KPIs, monitor performance metrics, and establish action standards to drive commercial excellence and portfolio optimization.
- Champion digital thinking and implement innovative research tools to continuously enhance our insight-generation capabilities.
- Bachelor's degree in Statistics, Economics, Marketing, Business Analytics, Data Science, Mathematics, or a related discipline.
- Minimum of 3 to 5 years of professional experience in Consumer Insights, Market Research, or Business Intelligence, preferably within the FMCG sector.
- Strong expertise in both qualitative and quantitative research methodologies.
- Proven proficiency in data visualization and analytics platforms such as Power BI, Tableau, or iSearch Analytics.
- Exceptional analytical, problem-solving, and storytelling abilities with a talent for translating data into clear recommendations.
- Excellent stakeholder management and presentation skills with the capability to influence at senior leadership levels.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for continuous professional development and global network collaboration.
- Dynamic, inclusive multinational work environment in the heart of Lagos.