About the Role
Coca-Cola is seeking an experienced and dynamic Channel Marketing Manager, HORECA, to lead our Away-From-Home channel growth agenda in Nigeria. In this strategic role, you will shape consumer experiences, drive portfolio premiumization, and unlock profitable growth across hotels, restaurants, bars, lounges, and emerging consumption spaces by connecting our world-class portfolio with unique social occasions.
Key Responsibilities- Lead the development of the HORECA channel vision, long-range strategy, and annual business plans to accelerate volume, net revenue, and market share.
- Design consumer-centric occasion strategies and experiential marketing initiatives that drive brand recruitment and frequency in dining and nightlife spaces.
- Build and manage high-value strategic partnerships with premium spirits companies, hospitality groups, and key industry players.
- Optimize channel investment strategies, portfolio mix, and pricing architecture in collaboration with Revenue Growth Management and commercial teams.
- Define HORECA execution standards, outlet segmentation frameworks, and Picture of Success models to ensure commercial excellence.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of progressive experience in FMCG Sales, Trade Marketing, Channel Marketing, or Customer Marketing.
- Proven track record of developing and executing successful channel strategies within HORECA or Out-Of-Home (OOH) environments.
- Direct experience in the alcoholic beverages, premium spirits, or food and beverage industry.
- Exceptional leadership, stakeholder management, and data-driven analytical skills.
- Competitive salary and performance-based bonus structure.
- Comprehensive health insurance and wellness programs.
- Opportunities for career advancement within a global beverage leader.
- Dynamic, inclusive, and collaborative multinational work culture.