About the Role
HBM Nigeria Plc (formerly Lafarge), a leading building solutions company in Sub-Saharan Africa, is looking for a dynamic and results-driven Category Manager to oversee our Emerging portfolio (NPD, Mortar & RMX). In this vital role, you will translate corporate strategy and brand plans into exceptional market activations, ensuring strong positioning and winning at the point of purchase across Nigeria.
Key Responsibilities- Create and sustain robust equity for the assigned sub-portfolio to drive consumer loyalty and achieve market share objectives.
- Develop and execute annual brand marketing reviews, communication strategies, and promotional plans in alignment with the Marketing Director.
- Collaborate closely with the Commercial and Trade Marketing teams to ensure effective sales driver deployment and product availability.
- Monitor competitive strategies, advertising platforms, and market trends to proactively adjust brand positioning and volume projections.
- Manage the annual advertising budget, agency relationships, media briefs, and quality control monitoring for packaging and products.
- Oversee new product developments (NPD) and secure necessary regulatory approvals from bodies like NAFDAC and SON.
- Minimum of 3 to 5 years of brand or marketing experience, ideally within FMCG, Telecommunications, or building solutions.
- Proven track record in designing and executing successful brand strategies and managing brand imagery.
- Strong project management, commercial, and financial acumen with solid experience in budget control.
- Exceptional cross-functional stakeholder management skills, with the ability to partner effectively with Sales, Supply Chain, Finance, and external agencies.
- Excellent creative, strategic, analytical, and interpersonal communication skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional development and continuous learning within a global group.
- A collaborative, innovative, and impactful work environment.