About the Role
Alan & Grant is a premier Human Resources and Business Advisory firm dedicated to co-creating relevant, impactful solutions for our clients. We are currently seeking a dynamic and results-driven Category Manager to spearhead brand category performance, maximize profitability, and expand market share across Nigeria. In this role, you will develop channel-specific strategies, lead innovative marketing campaigns, and manage the complete product category P&L.
Key Responsibilities- Manage the Brand Category P&L to guarantee profitability in alignment with corporate business plans.
- Design and execute comprehensive marketing campaigns, loyalty programs, and promotional strategies across Modern Trade (MT) and General Trade (GT) channels.
- Drive product availability, optimal shelf-layout, and distribution across all retail networks and touchpoints.
- Translate off-take data analysis and market insights into actionable corrective measures and strategic growth plans.
- Lead the sales input for the S&OP process and oversee holistic customer investments, including retailer margins and customer profitability.
- Collaborate with global markets to implement best-in-class trade channel practices, including E-commerce initiatives.
- Conduct regular field visits and relationship-building events with key clients and stakeholders throughout Nigeria.
- HND or BSc in Marketing, Business Administration, Advertising, or a related field; a postgraduate qualification is a distinct advantage.
- Minimum of 8 years of progressive experience in marketing or trade marketing within FMCG, food flavors, or retail networks.
- Proven track record in brand equity management, customer marketing strategies, retail network optimization, and full 4Ps execution.
- Strong command of trade data analysis, financial budget management, and project execution.
- Exceptional team leadership, cross-functional collaboration, negotiation, and high-impact communication skills.
- Self-directed, proactive, and highly adaptable under pressure.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and career advancement within a leading advisory firm.
- A collaborative and dynamic work environment with high visibility.