About the Role
Beiersdorf, the global powerhouse behind iconic skincare brands like NIVEA, Eucerin, and Hansaplast, is seeking a strategic and results-driven Category Brand Manager for our Skincare portfolio in Central, East, and West Africa (CEWA). Based in Lagos, Nigeria, you will play a pivotal role in shaping consumer experiences, expanding market share, and driving sustainable business growth across vibrant emerging markets.
Key Responsibilities- Develop comprehensive brand and category strategies for CEWA by leveraging deep consumer, market, and competitive insights from platforms like Kantar and Nielsen.
- Lead end-to-end new product development (NPD), renovations, and relaunches, managing business cases and cross-functional go-to-market execution.
- Manage annual category marketing plans to deliver agreed net sales, profit, and market share targets while overseeing pricing strategies and P&L performance.
- Direct 360-degree marketing communications, digital campaigns, and Always-On content tailored to local market dynamics.
- Collaborate closely with regional, global, sales, supply chain, and regulatory teams to ensure seamless project delivery and compliance.
- University degree with honours; a Master’s degree is considered a strong added advantage.
- Minimum of 6 years of solid brand management experience within the fast-moving consumer goods (FMCG) industry, with Sales or Customer Marketing experience being a plus.
- Demonstrated expertise in digital marketing, ATL/BTL campaign development, P&L management, and strategic market analysis.
- Exceptional project management, stakeholder engagement, and cross-functional leadership skills with a strong ownership mentality.
- Competitive compensation package with performance-based incentives.
- Opportunities for professional growth and international career exposure within a global skincare leader.
- Dynamic, inclusive, and collaborative work environment focused on employee wellbeing.