About the Role
International Breweries Plc is looking for a passionate and results-driven Brand Manager to oversee our flagship Hero brand. In this exciting role, you will provide strategic leadership to ensure the flawless execution of brand campaigns, driving key performance indicators including brand equity, market share, digital excellence, and event ROI. You will collaborate closely with cross-functional teams and external stakeholders to strengthen our market presence across Nigeria.
Key Responsibilities- Directly lead all brand-led events and experiential marketing initiatives.
- Co-create comprehensive, year-round brand campaigns and strategic plans.
- Oversee the development of digital creatives for all campaigns and always-on content.
- Analyze consumer and market data to uncover actionable insights and business opportunities.
- Manage influencer and celebrity partnerships to maximize earned media and ROI.
- Maximize radio assets and develop compelling content for radio sponsorships.
- Establish strong collaboration systems between regional teams and internal departments.
- Collaborate with the trade marketing team to execute engaging BTL in-bar activations.
- Manage the Zero-Based Budget (ZBB) efficiently in alignment with financial targets.
- Undertake business travel to the South East of Nigeria as required by operational demands.
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 2 years of relevant brand management or marketing experience in a fast-paced environment.
- Exceptional communication, interpersonal, and stakeholder management skills.
- Strong ability to influence, collaborate, and manage complex situations under pressure.
- Proactive, self-driven, and results-oriented mindset with excellent time management abilities.
- Deep consumer focus with a strong passion for the beverage or FMCG industry.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional growth and career advancement within a global organization.
- Dynamic, collaborative, and inclusive work culture.