About the Role
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. We are looking for an ambitious Senior Growth Marketing Manager to join our expanding Product Growth team. This unique role offers rapid pod leadership, allowing you to own core growth pods, scale digital lending, and transition into lifecycle marketing.
Key Responsibilities- Take ownership of reactivation and upgrade campaigns in CleverTap during the Repeat Phones phase.
- Cross into Digital Lending, mastering cash loan growth end-to-end before taking primary responsibility.
- Transition into the Lifecycle pod in the second half of the year to shape future retention strategies.
- Build and execute multi-channel campaigns utilizing SMS, WhatsApp, push, and in-app messaging.
- Track funnel performance, identify drop-off points, and run structured experiments to improve ROI.
- Maintain clean campaign data and establish documented playbooks for sustainable growth.
- 5+ years of experience in growth, performance, or lifecycle marketing within fintech, telco, or e-commerce.
- Demonstrated hands-on fluency in CRM platforms such as CleverTap or Braze.
- Strong analytical skills with the ability to interpret funnels, cohort data, and unit economics.
- Comfortable thriving in a fast-paced environment with ambiguity and multiple growth motions.
- Exceptional communication skills to build trust quickly with senior cross-functional leads.
- Fully remote work environment within UTC -1 to UTC +3 time zones.
- Collaboration with diverse, talented teams across the UK, Europe, and Africa.
- Comprehensive professional development programs and coaching partnerships.
- Family-friendly policies and flexible working arrangements.
- Robust well-being support and clear career growth opportunities.