About the Role
Alfred & Victoria Associates is a leading ICT and business solutions provider in Nigeria, committed to driving innovation and excellence across emerging markets. We are currently looking for a talented and results-driven Brand Manager to take charge of our expanding beauty and personal care portfolio. In this role, you will lead the strategic direction of our beauty brands, crafting impactful campaigns that resonate with consumers and elevate our market presence.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies for assigned beauty and personal care products in alignment with business objectives.
- Drive digital marketing initiatives across social media, e-commerce platforms, and influencer channels to boost online engagement and sales.
- Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities within the Nigerian beauty industry.
- Analyze daily and monthly sales performance data, recommending commercial strategies to bridge performance gaps and hit revenue targets.
- Plan and manage product launches, promotional campaigns, and brand-building activations across digital and retail touchpoints.
- Supervise the creation of marketing collateral, digital ads, and packaging communication to ensure consistent brand identity.
- Train sales and field teams on product features, benefits, and competitive advantages to enhance market penetration.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum of 5 years of proven experience in brand management, portfolio management, or sales and marketing.
- Prior experience in the beauty, cosmetics, skincare, personal care, FMCG, or pharmaceutical industry is strongly preferred.
- Demonstrated expertise in digital marketing, e-commerce operations, social media management, and campaign budget optimization.
- Strong analytical skills with a proven track record of translating market research and sales data into actionable commercial strategies.
- Exceptional communication, creative direction, and stakeholder management abilities.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development and career advancement within a leading organization.
- A collaborative, innovative, and dynamic work environment.