About the Role
BIC Nigeria is looking for a dynamic and results-driven Associate Manager for Stationery, Trade Marketing to join our growing team. In this pivotal role, you will champion our stationery portfolio acceleration priority by designing and executing winning trade marketing strategies tailored to the unique dynamics of the Nigerian market, encompassing traditional trade, wholesalers, and modern retail channels.
Key Responsibilities- Build and implement annual trade marketing plans by category, channel, and customer, aligning with cluster growth objectives.
- Act as the primary marketing counterpart for distributors, enhancing their merchandising and activation capabilities.
- Define and deploy robust in-store merchandising guidelines to optimize shopper conversion and drive visibility.
- Manage trade marketing budgets efficiently, tracking ROI and campaign effectiveness against key performance indicators.
- Collaborate cross-functionally with sales, marketing, and supply chain teams using market insights and Nielsen data.
- Conduct regular market walks and price monitoring to generate actionable competitive intelligence and value chain analysis.
- University degree in Marketing, Business Administration, Engineering, or a related discipline.
- Minimum of 5 years of solid trade marketing experience within a fast-moving consumer goods (FMCG) environment.
- Strong background in multi-market or distributor-led operations.
- Proficient in MS Office, with advanced capabilities in Excel and PowerPoint.
- Exceptional skills in stakeholder management, project execution, and financial acumen related to Revenue Growth Management.
- Fluent in English with outstanding written and verbal communication abilities.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development and career advancement within a global brand.
- Dynamic and collaborative multinational work environment.