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Assistant Manager, Trade Development - East B2C

Flour Mills of Nigeria Plc | Nigeria, Nigeria

Full-time Posted today 0 views

About the Role

Flour Mills of Nigeria Plc, a leading food and agro-allied company in Nigeria and maker of the trusted Golden Penny brand, is looking for a dynamic and results-driven Assistant Manager, Trade Development - East B2C. In this role, you will drive trade development initiatives by managing distributor networks, expanding market coverage, enhancing route-to-market effectiveness, and improving sales performance to achieve revenue growth within assigned territories.

Key Responsibilities
  • Manage and develop relationships with Key Distributors to drive sales growth and market expansion.
  • Execute trade development strategies that support the achievement of sales volume and revenue targets.
  • Lead direct-to-retail redistribution activities through effective coordination of van sales and open market sales operations.
  • Ensure compliance with route planning processes, sales operating procedures, and the effective use of sales automation tools.
  • Expand market coverage by identifying, appointing, and managing sub-distributors within assigned territories.
  • Develop and implement Joint Business Plans with Key Distributors to improve performance and achieve agreed business objectives.
  • Conduct regular market visits to assess market opportunities, customer needs, distribution effectiveness, and competitive activities.

Qualifications
  • Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related discipline.
  • Minimum of three (3) years of relevant sales experience within the FMCG industry, preferably in redistribution sales, trade development, or route-to-market operations.
  • Proven experience managing Key Distributors and driving sales growth across large territories.
  • Strong negotiation, relationship management, and analytical capabilities for data-driven decision-making.
  • Excellent leadership, coaching, and team development skills.

Benefits
  • Competitive salary and performance-based incentives.
  • Comprehensive health insurance and wellness programs.
  • Opportunities for professional growth and career advancement within a leading FMCG brand.

Skills

Trade Development Distributor Management Route-to-Market FMCG Sales Negotiation Data Analytics Team Leadership
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