About the Role
Viju Industries Nigeria Limited, a renowned leader in the beverage production industry, is seeking a dynamic and results-driven Assistant Brand Manager to join our growing team. In this role, you will play a crucial part in strengthening our brand equity, managing our digital footprint, and safeguarding our corporate reputation across various platforms. The ideal candidate possesses a deep understanding of the Nigerian market and digital culture, enabling them to anticipate consumer trends, mitigate reputational risks, and respond to consumer feedback with speed, professionalism, and sound judgment.
Key Responsibilities- Develop and execute comprehensive strategies to increase brand awareness, credibility, and long-term consumer trust.
- Manage the company’s official presence across Facebook, Instagram, TikTok, X, and other relevant digital platforms.
- Monitor daily brand mentions, consumer feedback, media coverage, and emerging social media trends within the FMCG sector.
- Establish effective early warning systems and clear Standard Operating Procedures for handling negative publicity and communications crises.
- Coordinate seamlessly with customer service, quality assurance, sales, and legal departments to verify facts, resolve complaints, and draft prompt public responses.
- Build and maintain strong, mutually beneficial relationships with local media representatives, brand influencers, and industry experts.
- Create compelling, engaging multimedia content while ensuring consistent brand messaging across all touchpoints.
- Track marketing campaign performance and public sentiment metrics, providing actionable insights and recommendations for continuous improvement.
- Proven professional experience in brand management, public relations, digital marketing, or social media management.
- Prior working experience within the food, beverage, or fast-moving consumer goods (FMCG) industry is a distinct advantage.
- Comprehensive understanding of Nigerian consumer behavior, local pop culture, and the fast-paced social media landscape.
- Demonstrated ability to expertly manage sensitive consumer complaints, negative publicity, and corporate communications crises.
- Outstanding verbal and written communication skills in English, with proficiency in Nigerian Pidgin or major local languages as an added plus.
- Exceptional emotional intelligence, coordination abilities, and the capacity to remain calm and decisive under intense pressure.
- Competitive salary package commensurate with industry standards and your level of experience.
- Opportunities for professional growth, career advancement, and continuous skills development within a market-leading beverage company.
- A collaborative, dynamic, and fast-paced work environment that values innovation, transparency, and dedication.