Lifecycle Marketing Specialist (Financial Services)

About the Role

Ascentech Services Limited is hiring a dynamic Lifecycle Marketing Specialist to join our client's team in the financial services sector. In this role, you will design and execute data-driven engagement strategies to optimize customer onboarding, activation, repeat usage, and timely repayments for cutting-edge financial products like Buy Now, Pay Later (BNPL) and digital credit.

• Plan and execute automated customer journeys covering onboarding, KYC completion, credit activation, repeat usage, repayment, and upselling opportunities.
• Segment target audiences effectively based on user behavior, transaction history, risk profiles, and specific lifecycle stages.
• Set up, manage, and scale automated campaigns using industry-leading CRM and customer engagement platforms.
• Develop and continuously optimize compelling messaging across push notifications, SMS, WhatsApp, in-app channels, and retargeting ads.
• Monitor and report on critical campaign metrics, conversion rates, customer engagement, and long-term retention.
• Execute robust A/B testing frameworks to systematically improve campaign effectiveness and ROI.
• Collaborate cross-functionally with Product, Operations, Collections, Design, and Business Intelligence teams to enhance customer experiences and drive business growth.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2 to 4 years of proven experience in lifecycle marketing, CRM management, growth marketing, or customer engagement roles.
• Prior working experience in fintech, digital lending, payments, e-commerce, or FMCG environments will be a distinct advantage.
• Hands-on technical proficiency with marketing automation tools such as CleverTap, MoEngage, Insider, or equivalent platforms.
• Strong grasp of customer segmentation principles, automated customer journeys, and conversion funnel optimization.
• Proficiency in Excel or Google Sheets, with working knowledge of SQL considered a strong plus.
• Exceptional copywriting skills tailored for high-impact, short-form digital communications.
• Outstanding analytical, problem-solving, and cross-functional communication skills.

• Competitive salary package commensurate with industry standards.
• Opportunities for professional growth and career advancement within the thriving Nigerian fintech and financial services landscape.
• Collaborative, fast-paced, and innovative work environment.

Skills