About the Role
Fact Base Consulting is recruiting on behalf of our client for an energetic and results-driven Assistant Activation Manager to join their dynamic marketing team in Nigeria. In this role, you will play a pivotal part in executing innovative brand activations across multiple locations, creating unforgettable consumer experiences, and driving product trial and retrial for exciting new launches. If you possess a passion for experiential marketing and a strong background in the FMCG sector, we invite you to apply.
Key Responsibilities- Execute approved brand activations across multiple locations to create exceptional consumer experiences for the organization.
- Ensure flawless execution of activations to drive trial and retrial of new product launches.
- Work closely with activation agencies and vendors from the briefing stage to final campaign delivery to execute approved brand campaigns seamlessly.
- Brief Procurement and Finance teams on planned projects and follow-up to ensure purchase orders are raised on time and in full.
- Support the management of the marketing budget, ensuring efficient spend across all budget line items.
- Track and report activation metrics and KPIs, including consumer reach, sales uplift, and conversion rates.
- Provide comprehensive post-campaign evaluation reports to identify activation successes and execution gaps.
- Bachelor Degree or HND in Marketing, Business Administration, or a related discipline.
- Master degree or relevant professional certification will be an added advantage.
- Minimum of four years of relevant experience, preferably within the FMCG or bottling industry.
- Demonstrated expertise in agency management, strategic thinking, project management, and people management.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement.
- Health insurance and other staff welfare benefits.
- Dynamic and collaborative work environment.