About the Role
BIC Nigeria, a premier agribusiness leader dedicated to transforming agriculture and ensuring food availability across Africa, is seeking a results-driven Area Sales Supervisor to lead our sales operations in Oyo State. In this pivotal field-based role, you will manage, coach, and motivate a team of Sales Representatives to achieve ambitious sales and gross profit targets while expanding our market presence.
Key Responsibilities- Deliver sales and gross profit (GP) targets across all assigned categories and product lines within the territory.
- Manage, coach, and monitor Sales Representatives through regular field accompaniments and performance reviews.
- Develop and optimize route and journey plans to maximize territory and outlet coverage.
- Drive numeric and weighted distribution while identifying and capturing new sales opportunities and new outlet acquisitions.
- Build and maintain strong, mutually beneficial relationships with internal teams, distributors, wholesalers, and retail customers.
- Monitor the flawless execution of promotions, merchandising, visibility campaigns, and new product launches.
- Ensure optimal stock availability, efficient order generation, timely delivery follow-ups, and effective cash collections.
- Gather critical market intelligence by monitoring competitor pricing and activities, reporting insights directly to the Regional Sales Manager.
- Bachelor's degree in Business Administration, Marketing, Agribusiness, or a related field.
- Minimum of 3 to 5 years of proven experience in FMCG Sales and Business Development within the Nigerian market.
- Demonstrated experience leading, supervising, and developing a team of field sales representatives.
- Exceptional track record of consistently meeting or exceeding sales, distribution, and coverage targets.
- Deep understanding of territory management, route-to-market planning, and distributor/wholesaler network management.
- Strong commercial acumen, negotiation skills, and analytical problem-solving abilities.
- Excellent communication and interpersonal skills with the resilience to thrive in a field-based, independent environment.
- Valid driver's license and willingness to travel extensively within the assigned Oyo territory.
- Competitive salary with performance-based incentives and bonuses.
- Comprehensive health insurance coverage.
- Opportunities for professional growth and continuous leadership development within a leading agribusiness.
- Travel allowances and essential tools provided for seamless field operations.