About the Role
BIC Nigeria, Africa's premier agribusiness company dedicated to solving agricultural challenges and ensuring food availability, is seeking a results-driven Area Sales Supervisor for our Kano operations. In this pivotal field-based role, you will lead and motivate a team of Sales Representatives to maximize numeric and weighted distribution while delivering exceptional sales and gross profit targets across the assigned territory.
Key Responsibilities- Deliver sales and gross profit targets for assigned product categories within the Kano territory.
- Manage, coach, and monitor Sales Representatives through regular field accompaniment and structured performance reviews.
- Develop and optimize route and journey plans to maximize territory and outlet coverage.
- Drive numeric and weighted distribution while proactively identifying new business and retail expansion opportunities.
- Build and maintain robust relationships with internal teams, distributors, wholesalers, and key retail customers.
- Monitor the execution of trade promotions, merchandising, in-market visibility, and new product launches.
- Ensure effective stock availability, seamless order generation, delivery follow-up, and timely cash collections.
- Gather competitor pricing and market intelligence to provide actionable insights to the Regional Sales Manager.
- Minimum of 3-5 years of proven experience in FMCG sales or agribusiness business development.
- Demonstrated prior experience leading, coaching, and managing a team of field sales representatives.
- Track record of successfully delivering regional sales, distribution, and market coverage targets.
- Comprehensive understanding of territory management, route-to-market planning, and distributor networks.
- Strong commercial acumen, negotiation skills, and analytical abilities to interpret market data.
- Excellent communication and interpersonal skills with fluency in English and local languages relevant to Kano.
- Self-driven, highly organized, and comfortable working independently in a fast-paced field environment.
- Willingness to travel frequently within the assigned territory.
- Competitive salary with performance-based incentives and bonuses.
- Comprehensive health insurance coverage for you and your dependents.
- Opportunities for professional growth and career advancement within a leading Pan-African agribusiness.
- Tools of trade including mobile device, data allowance, and travel support for field operations.