About the Role
BIC Nigeria, Africa's premier agribusiness company dedicated to solving agricultural challenges and ensuring food availability, is seeking a dynamic and results-driven Area Sales Representative to lead our sales operations in the North West region. In this vital field-based role, you will be responsible for managing a team of Sales Representatives, expanding our market reach, and driving the distribution of BIC products across designated territories.
Key Responsibilities- Deliver sales and gross profit (GP) targets across all assigned product categories within the North West territory.
- Manage, coach, and monitor Sales Representatives through regular field accompaniment and structured performance reviews.
- Develop and optimize route and journey plans to maximize territory and outlet coverage, ensuring high productivity.
- Drive numeric and weighted distribution while actively identifying and acquiring new sales opportunities and outlets.
- Build and maintain robust, mutually beneficial relationships with key internal and external stakeholders, including distributors and wholesalers.
- Monitor the flawless execution of in-store promotions, merchandising, visibility campaigns, and new product launches.
- Ensure effective stock availability, accurate order generation, reliable delivery follow-up, and timely cash collection.
- Track competitor pricing, market activities, and trends, providing actionable insights to the Regional Sales Manager.
- Proven professional experience in FMCG Sales or Business Development within the Nigerian market.
- Demonstrated prior experience leading, coaching, and motivating a team of field Sales Representatives.
- A strong, verifiable track record of consistently delivering sales, distribution, and coverage targets.
- Comprehensive understanding of territory management, route-to-market planning, and distributor network management.
- Exceptional commercial acumen, negotiation abilities, and strong problem-solving skills.
- Excellent communication, interpersonal, and relationship-building talents.
- Self-driven, highly organized, and comfortable operating independently in a fast-paced, field-based environment.
- Full willingness and flexibility to travel extensively within the assigned North West region.
- Competitive salary and performance-based incentive structures.
- Comprehensive health insurance coverage and professional development opportunities.
- A dynamic, growth-oriented work environment with Africa's premier agribusiness leader.
- Travel allowances and necessary tools to ensure seamless field execution.