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Area Sales Manager

Lucky Fibres Limited | Lagos, Nigeria

Full-time Posted today 0 views

About the Role

Lucky Fibres Limited, renowned for Nobel Carpets and our market-leading premium hair extension brand Lush Hair, is looking for an ambitious and results-driven Area Sales Manager. In this role, you will play a pivotal part in driving regional sales growth, enhancing brand visibility, and expanding our market footprint across Nigeria by leading high-performing sales teams and cultivating strategic distributor relationships.

Key Responsibilities
  • Develop and execute comprehensive area sales plans to consistently achieve or exceed regional revenue targets.
  • Identify, recruit, and onboard high-value distributors, retail outlets, and channel partners.
  • Monitor, manage, and mentor field sales representatives to optimize performance and productivity.
  • Maintain robust relationships with key customers to drive long-term brand loyalty and repeat business.
  • Conduct frequent market visits to evaluate product visibility, inventory levels, competitor activities, and consumer feedback.
  • Provide continuous training and guidance to field teams regarding product knowledge and advanced selling techniques.
  • Gather critical market intelligence and report emerging trends, opportunities, and operational challenges to senior management.
  • Ensure the seamless and timely execution of promotional campaigns and in-store activation activities.
  • Track daily, weekly, and monthly sales performance metrics and generate accurate, insightful reports.
Qualifications
  • Bachelor Degree in Business Administration, Marketing, or a related field.
  • 4 to 6 years of proven sales experience within the FMCG, cosmetics, or beauty industry, with at least 2 years in a supervisory or managerial role.
  • Comprehensive understanding of Nigerian distribution channels, retail dynamics, and regional trade routes.
  • Exceptional leadership, negotiation, problem-solving, and interpersonal communication skills.
  • Proficiency in Microsoft Office Suite including Excel, Word, and PowerPoint.
  • Willingness and readiness to travel extensively within the assigned region.
  • Familiarity with hair care industry trends and fluency in local languages and cultural nuances of the territory.
Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance and wellness coverage.
  • Opportunities for professional development and accelerated career growth.
  • Travel allowances and company-sponsored tools to facilitate field operations.

Skills

Sales Management FMCG Distribution Management Team Leadership Retail Dynamics Market Analysis Negotiation Business Development
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