About the Role
AAVA Brands Ltd, a dynamic company under the esteemed Chanrai Summit Group (Fareast Mercantile Co. Ltd), has proudly served the Nigerian market since 1890 by connecting world-class consumer brands to millions of households daily. We are currently seeking an ambitious and results-driven Area Sales Manager to spearhead our sales operations, lead high-performing field teams, and drive exceptional revenue growth within the assigned territory. If you possess a passion for the FMCG sector and a proven track record in strategic sales management, this is an incredible opportunity to advance your career with a legacy organization.
Key Responsibilities- Develop and execute comprehensive sales strategies to consistently achieve and exceed assigned regional targets.
- Lead, coach, mentor, and motivate the field sales team to deliver peak performance and maintain high morale.
- Manage daily sales activities, route planning, and market coverage across the designated territory.
- Monitor sales performance metrics, market trends, competitor activities, and emerging business opportunities.
- Build, nurture, and maintain strong, mutually beneficial relationships with key distributors, retailers, and channel partners.
- Ensure the seamless implementation of company-driven sales promotions, merchandising standards, and marketing initiatives.
- Track team KPIs and provide accurate, actionable sales reports and market insights to senior management.
- Identify untapped business opportunities and drive aggressive territory expansion.
- Ensure full compliance with all internal company policies, operational processes, and sales governance procedures.
- Minimum of 3 years of relevant sales experience, with a strong background in the Nigerian FMCG or consumer goods industry.
- Proven, demonstrable experience in successfully managing, leading, and developing a field sales team.
- Strong working knowledge of advanced territory management, distribution networks, and sales operations.
- Excellent communication, negotiation, conflict resolution, and interpersonal skills.
- Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
- Demonstrated ability to thrive under pressure and consistently deliver against strict sales targets and performance metrics.
- Proficiency in Microsoft Office Suite and modern digital sales reporting tools.
- Flexibility and willingness to travel frequently within the assigned territory.
- Competitive salary package with performance-based financial incentives and bonuses.
- Comprehensive health insurance coverage for you and your dependents.
- Ample opportunities for professional development, continuous training, and accelerated career growth.
- Dynamic, collaborative, and inclusive work environment with a reputable global conglomerate.
- Company-provided tools and logistical support to ensure success in the field.