About the Role
We are seeking a dynamic and hands-on Area Sales Manager to drive product availability, distribution, and sell-out across an assigned territory in Nigeria. In this pivotal role, you will build a reliable local supply network through strong wholesale and distributor partnerships, ensuring our consumer goods reach neighbourhood stores and open market outlets with the optimal assortment, visibility, and frequency. If you thrive in a fast-paced retail environment and possess deep expertise in Nigerian trade dynamics, we want you on our team.
Key Responsibilities- Drive territory growth by owning sales, distribution, product availability, and sell-out targets across wholesale, open market, and neighbourhood store channels.
- Manage supply partners by identifying, onboarding, and supporting distributors to ensure pricing discipline, stock availability, and sustainable working capital.
- Expand retail coverage, close distribution gaps, and ensure priority products are consistently available and correctly priced.
- Supervise, coach, and deploy field sales teams, including sales reps and merchandisers, to maximize route efficiency and outlet productivity.
- Execute approved trade promotions, market activations, and retailer initiatives to boost brand visibility.
- Monitor market intelligence, track competitor activity, and utilize data insights to resolve execution gaps swiftly.
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- Minimum of 5 years of FMCG sales and distribution experience, specifically within wholesale, open market, and neighbourhood retail environments.
- Demonstrated track record of successfully managing distributors and leading field sales teams on structured call cycles.
- Solid understanding of last-mile redistribution economics, drop size, route productivity, and weighted distribution.
- Strong negotiation, analytical, and leadership skills with proficiency in Excel and field-force tracking tools.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance and wellness coverage.
- Opportunities for continuous professional development and rapid career advancement within a multinational organization.