About the Role
Tropical General Investments (TGI) Group is seeking a strategic and results-driven Area Sales Manager to join our fast-paced FMCG division in Nigeria. In this role, you will spearhead our sales operations within a designated region, focusing on culinary, condiments, and packaged foods. You will play a vital role in executing our Route-to-Market strategy, managing distributor networks, and driving primary sales delivery to achieve our ambitious business goals in a competitive market.
Key Responsibilities- Drive primary and secondary sales delivery to consistently achieve or exceed regional revenue and volume targets.
- Manage, evaluate, and optimize distributor relationships to ensure efficient inventory management and order fulfillment.
- Execute robust Route-to-Market (RTM) strategies to expand product availability and visibility across retail channels.
- Lead successful new product launches within the assigned territory through targeted trade marketing and sales execution.
- Utilize Distributor Management Systems (DMS) and Sales Force Automation (SFA) tools for accurate sales tracking, reporting, and market analysis.
- Monitor competitor activities, market trends, and consumer insights to formulate proactive sales strategies.
- HND or B.Sc. in Business Administration, Marketing, or a related field.
- Minimum of 3 years of proven experience in FMCG sales, with at least 2 years specifically in a sell-in and distributor management role.
- Strong track record of primary sales delivery, distributor network management, and successful new product rollouts.
- Extensive knowledge of Route-to-Market execution and modern inventory management practices.
- Proficiency in using DMS and SFA tools for daily sales operations and reporting.
- Excellent communication, analytical, negotiation, and interpersonal skills.
- Strong working knowledge of Microsoft Office Suite, particularly Excel and PowerPoint.
- Competitive salary and performance-based incentive structure.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional development and career advancement within a leading multinational conglomerate.
- Dynamic, collaborative, and inclusive work environment.