About the Role
Orange Group, a leading fast-paced and entrepreneurial consumer goods company with over 25 years of innovation across West Africa, is looking for a dynamic Agentic Marketing Executive to join our commercial team in Lagos, Nigeria. In this cutting-edge role, you will leverage artificial intelligence, agentic marketing tools, and AI-generated personas to accelerate marketing execution, deepen consumer engagement, and strengthen our market presence across the region.
Key Responsibilities- Build and manage AI-powered agents capable of interacting with consumers to provide real-time information and support.
- Identify, evaluate, and deploy advanced AI tools to automate repetitive marketing and commercial workflows.
- Deploy AI agents to continuously monitor market trends, competitor activities, consumer sentiment, and campaign performance.
- Collaborate with marketing teams to translate commercial goals into high-impact, AI-enabled campaigns.
- Develop AI-generated brand ambassadors, virtual presenters, and digital personas for multi-channel commercial campaigns.
- Produce engaging short-form videos for product launches, promotions, trade activities, and consumer education initiatives.
- Ensure all AI-generated content strictly aligns with Orange Group's brand identity, values, and communication standards.
- Bachelor's degree in Computer Science, Marketing, Mass Communication, Digital Marketing, Business Administration, or a related field.
- Proven hands-on experience utilizing AI tools for content creation, prompt engineering, and marketing automation.
- Demonstrated experience in creating, editing, and producing short-form video content using modern digital tools.
- Familiarity with AI video and avatar platforms, generative AI technologies, and digital marketing ecosystems.
- Prior experience in FMCG, pharmaceuticals, personal care, or consumer goods industries will be a distinct advantage.
- Competitive salary and comprehensive healthcare package in a fast-growing multinational environment.
- Opportunities for professional growth and continuous learning in cutting-edge marketing technologies.
- Collaborative and innovative workplace culture driven by a 25-year legacy of excellence in West Africa.