About the Role
Dynasty Africa is a leading Full-Service Creative and Marketing Agency dedicated to guiding brands toward their vision with powerful and creative solutions. We lead with power, move with insights, and utilize our creativity as our superpower. We are currently looking for a talented Ads Specialist to join our Communications department, reporting directly to the Head of Communications and Head of Media. In this role, you will plan, execute, and optimize paid media campaigns across various social and digital platforms to achieve client performance goals, working closely with our creative team to bring impactful advertising campaigns to life.
Key Responsibilities- Plan and set up paid social and digital ad campaigns across platforms such as Meta, TikTok, and Google.
- Manage ad budgets, bidding strategies, and precise audience targeting to consistently meet established KPIs.
- Continuously test, optimize, and scale campaigns based on real-time performance data and analytics.
- Prepare comprehensive regular performance reports featuring clear insights and actionable recommendations.
- Collaborate closely with the Design Lead and Media Specialist to ensure ad creatives and formats are tailored for optimal paid performance.
- Partner with Account Management to align paid campaigns with broader client marketing objectives.
- Stay fully updated on platform updates, policy changes, and emerging digital marketing best practices.
- Ensure all active campaigns strictly comply with platform advertising policies.
- 2 to 4+ years of hands-on paid media and performance marketing experience, preferably within a creative or marketing agency.
- High proficiency with major advertising platforms including Meta Ads Manager, TikTok Ads, and Google Ads.
- Strong analytical skills paired with proven experience in budget management and ROI reporting.
- Solid understanding of audience targeting, full-funnel strategy, and structured creative testing.
- Comfortable working with data management and reporting tools such as Microsoft Excel, Google Sheets, and dashboards.
- Exceptional attention to detail and strong campaign management discipline.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and continuous learning within a fast-paced agency environment.
- Health insurance and wellness benefits.
- Collaborative, creative, and dynamic work culture alongside industry-leading professionals.