About the Role
Havana Group is looking for a talented and data-driven Ads and Performance Marketing Specialist to take charge of our paid media initiatives. If you have a proven track record of scaling high-performing campaigns and turning data into actionable growth strategies, we want you on our team.
Key Responsibilities- Plan, execute, and optimize high-performing paid advertising campaigns across major digital platforms.
- Develop multi-platform advertising strategies designed to consistently drive leads, sales, and brand growth.
- Monitor daily campaign performance, analyze deep data metrics, and continuously improve return on investment.
- Conduct thorough audience research, rigorous A/B testing, and ongoing conversion rate optimization.
- Manage advertising budgets efficiently while maximizing reach, acquisition, and overall campaign performance.
- Collaborate closely with internal creative and marketing teams to produce high-converting ad assets.
- Minimum of 5 years of hands-on experience managing paid advertising campaigns with notable budgets.
- Expertise in Meta Ads (Instagram and Facebook), Google Ads, TikTok Ads, LinkedIn Ads, and Snapchat Ads.
- Demonstrated proficiency in conversion tracking, Google Analytics (GA4), Google Tag Manager, and AI advertising tools.
- Strong analytical mindset with the ability to interpret complex campaign data and deliver strategic recommendations.
- Professional certifications such as Google Ads or Meta Blueprint are considered a strong advantage.
- Competitive salary package commensurate with your level of expertise and proven track record.
- Opportunities for professional development and continuous learning with cutting-edge AI tools.
- A collaborative, creative, and fast-paced work environment that values innovation and measurable results.