About the Role
Seven Up Bottling Company, a global icon in the beverage industry with a rich heritage of refreshment and innovative branding, is seeking a dynamic and results-driven Activation Manager for Modern Trade. In this pivotal role, you will spearhead our shopper marketing initiatives within the Nigerian modern trade sector, designing and executing compelling activations that elevate our legendary brands, including 7UP, and accelerate retail sales.
Key Responsibilities- Develop and implement a comprehensive modern trade activation strategy aligned with marketing, brand, and key account plans, identifying opportunities based on shopper insights and trends.
- Create innovative activation concepts with clear objectives, KPIs, and budgets to drive trial, awareness, and sales, ensuring optimal ROI.
- Lead end-to-end execution of modern trade activations, managing planning, approvals, logistics, and in-store implementation to ensure high quality and timeliness.
- Collaborate with the Key Account team to secure customer buy-in for activation plans and oversee the development and deployment of impactful POSM and shopper engagement activities.
- Cultivate strong, collaborative relationships with marketing, key accounts, and modern trade customers including buyers, category managers, and store operations.
- Manage the modern trade activation budget, ensuring efficient resource utilization, tracking expenses, and providing regular financial updates and reconciliation.
- Coordinate seamlessly with marketing for brand campaign integration, trade marketing for channel materials, and supply chain for guaranteed product availability.
- Possession of a B.Sc Degree or HND in Marketing, Business Administration, or any related course.
- Minimum of 4 years of proven experience in trade marketing, shopper marketing, or key account management within the FMCG industry.
- Demonstrated significant focus and expertise within the modern trade channel in the Nigerian market.
- Exceptional problem-solving, analytical, communication, and interpersonal skills.
- High level of results orientation, flawless execution capabilities, and cross-functional leadership.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for career growth and professional development in a multinational FMCG environment.
- Dynamic and collaborative work culture with a globally recognized brand.