About the Role
Whip Smart Service Providers Limited is a leading homecare agency with offices in Lagos and Port Harcourt, dedicated to delivering exceptional care and support services. We are looking for a creative, strategic, and data-driven Social Media Strategist to strengthen our brand presence, increase audience engagement, and drive business growth across Instagram, TikTok, Facebook, and X. If you are passionate about storytelling, digital trends, and turning online engagement into measurable healthcare business results, we want you on our team.
Key Responsibilities- Develop and implement comprehensive monthly social media strategies aligned with our healthcare business objectives.
- Plan, schedule, and manage dynamic content calendars across multiple digital platforms.
- Write engaging captions, compelling hooks, and effective calls to action that resonate with our target audience.
- Manage paid social media advertising campaigns and optimize performance for maximum reach, engagement, and ROI.
- Monitor current social media trends, competitor activities, and algorithm updates in the Nigerian digital space.
- Manage community engagement by proactively responding to comments, direct messages, and brand mentions.
- Track performance metrics, analyze campaign results, and provide actionable monthly recommendations.
- Collaborate closely with internal designers, videographers, and creative interns to deliver high-quality multimedia content.
- B.Sc. or HND in Mass Communication, Public Relations, Marketing, or a related field.
- 2 to 3 years of proven professional experience managing social media for a reputable brand or agency in Nigeria.
- Proficiency in design and editing tools such as Canva, CapCut, or Adobe Suite for basic asset creation.
- A strong portfolio demonstrating verifiable audience growth, high engagement rates, and successful campaign results.
- Solid understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms and paid advertising tools.
- Excellent copywriting, storytelling, and digital content development skills.
- Strong organizational skills, keen attention to detail, and the ability to manage multiple campaigns simultaneously.
- Competitive salary package with performance-based bonuses.
- Opportunities for professional development and continuous learning.
- A collaborative, supportive, and innovative work environment in our Lagos head office.
- HMO health insurance coverage and other staff welfare benefits.